Communication & Brand Strategy

I’m interested in the act of electronic communication — its medium, conditions, rhythm, form, and reception — which is why I plan its foundations. I work on communication strategies and action scenarios. For years I’ve observed how a consistent, well-designed and executed strategy saves time and effectively helps ventures grow.

Copy & Microcopy

I help craft copy and microcopy: headlines, leads, CTAs, and UI messages. I care about a consistent voice & tone, clarity, and linguistic economy — so that every word works toward conversion and comprehension.

Prompt Engineering (AI & Automation)

I design dialogues and policies for agents: intents, escalation paths to humans, context and memory management, as well as style and safety rules. I define system/prompt guidelines, response templates, and quality metrics — to ensure that automations remain useful and predictable.

Retrieval-Augmented Generation, Vector DBs & Knowledge Ops

I design and implement RAG agents and workflows based on vector databases (Postgres/pgvector, Qdrant, Milvus), chunking, and hybrid search (vector + BM25). I build process automations — from customer service and helpdesk to marketing, CRM, and even supply-chain elements (alerts, data verification, document generation, task routing). I enjoy this because it combines humanistic empathy and language with engineering precision.

Generative & LLMs

I test and combine various models daily: GPT, Claude, Llama, Mistral, Stable Diffusion, Midjourney, as well as video/animation models like WAN and Sora. I also use tools for response evaluation, long-term memory, and multi-agent orchestration. This helps me apply modern generative AI solutions to boost team productivity across different domains.

Automation Stack

I’m fluent with tools such as Flowise, LangChain, LangFuse, n8n, Active Pieces, PGVector, ComfyUI, and Node-RED. I test almost every new tool that improves AI-related workflows.

UX, Wireframing & Product Thinking

Practical, modern UX: quick mockups, flow and decision maps, high-fidelity prototypes, micro-interactions. Focused on value delivery, accessibility, and measurable results — without outdated academic theories.

Design Systems & Patterns

I develop consistent design patterns, grids, and components (from principles to implementation). I participate in building visual identities: logos, key visuals, symbol systems, typography, and usage rules across digital channels.

Tools

Figma, Affinity Designer & Photo, Photoshop, Illustrator. From sketch to final production assets and components.

Typography & Motion

Readability, rhythm, contrast, and hierarchy — complemented by animations and motion guidelines that bring interfaces to life.

Svelte / React / Astro

I build applications in Svelte (and SvelteKit), React, and Astro — where speed, simplicity, and proper use of SSR/SPA/MPA matter. I’ve tested over 20 modern front-end frameworks in production.

Vite / Tailwind CSS

Tooling based on Vite (fast dev-serving and bundling). Tailwind for scalable, consistent styling with components and tokens.

Web Platform & Performance

Web APIs, RWD, accessibility, load optimization, code-splitting, edge rendering, Core Web Vitals.

PHP MVC (Laravel / Lumen / Slim / Symfony / CakePHP) / WordPress

Over 200 WordPress deployments (themes, plugins, integrations). When needed — custom solutions instead of plugin spaghetti.

Node.js / Express / Astro / Socket.io

JavaScript on the backend for realtime and web services — a natural choice for modern fronts and integrations.

SQL & NoSQL / Directus

MySQL, MariaDB, PostgreSQL, SQLite, MongoDB. For RAG — vector extensions and text indexes.

Hybrid & Mobile

NativeScript, React Native, Flutter — choosing technology according to context, not the other way around.

SysAdmin / DevOps / Docker

Containerization, Compose, CI/CD, monitoring, deployment, and infrastructure for scalable apps and AI agents.

Shell (Linux/Windows) / Git

Automation, scripting, clean repositories, and sensible workflows (branching, PRs, code reviews).

Raspberry Pi / IoT / MQTT / ESP32

Prototyping automations at home and work, building custom integrations, lightweight services, and sensors. Programming ESP32 systems.

Virtualisation (Proxmox / VirtualBox / Docker / Vagrant)

Proxmox for virtualization and clusters, containers for service isolation, and VMs for testing and security environments.

Python (basic), C++ (basic), Object Pascal (legacy)

When needed, I don’t limit myself to my favorite tools — I can use other environments and languages, from legacy ones to those popular today.

Photography

I combine classic photography with modern AI: from intelligent denoising and upscaling (Real-ESRGAN and beyond) to detail and color reconstruction. This ensures product, interior, and event photos look consistent across all communication — without the need for large production teams.

DIY Lighting / Studio

Custom light modifiers, product and portrait sessions, workflow, and precise post-processing.

Panoramas / 360 / Long Exposure

Stitching, HDR blending, and exposure techniques — wherever quality and a sense of space matter.

Filming, Editing, Color, FX

Planning, shooting, editing, grading, and effects — from short forms to longer materials. Full control over the pipeline and brand visual consistency.

Animation & Motion Design

After Effects and motion for interfaces, key visuals, and explainer videos. Micro-interactions, timing, and easings.

RIFE, WAN 2.2, Sora 2

Optical flow (RIFE) for smoothness, generative video models (WAN 2.2, Sora 2) for concepts, previsualization, and auxiliary content. Render and composition in DaVinci Resolve / After Effects / Premiere.

DaVinci Resolve / Premiere Pro / After Effects

Efficient editing, grading, and compositing. Equipment: Blackmagic Pocket Cinema Camera 4K and accessories.

Music production

Beats, sampling, sound design, and audio engineering — over 1500 loops and sketches. Relaxation. Exploration of generative sounds (Suno, The Infinite Crate).

Reason Studios / Adobe Audition / MPC

Preset creation, recording, mobile sketching on MPC, and fast editing in Audition.

Recording / Mixing / Mastering

From recording through selection and processing to mixing and mastering — all guided by creative intent and consistency.